More market, less risk

STOBER focuses on balance in a world shaped by geopolitics.

STOBER Antriebstechnik is responding to increasing geopolitical risks with a strategic focus on the global economic areas of the USA, Europe and East Asia. The goal is a solid, broad-based business model – supported by technical expertise and global customer proximity.

Pforzheim, Germany, 2025-07-27– The international economy is facing profound change. Global trade relations, political alliances and technological dependencies are increasingly overshadowed by geopolitical interests. As an export-oriented company, STOBER Antriebstechnik is therefore systematically driving forward the international diversification of its business to strengthen its resilience and secure stable sales in the long term.

“Economic decisions are increasingly being driven by political motives today,” says Markus Graf, Chief Sales Officer at STOBER. “That’s why technological strength alone is no longer enough. Companies need a solid foundation – and we are creating this by strategically focusing on the three major economic areas: the USA, Europe and East Asia.”

The triad is still the backbone of the global industry. At the same time, however, it also stands for different sets of conditions, growing self-interests and potential system conflicts. STOBER therefore relies on a stable sales model based on regional strength and a global balance.

The drive specialist is systematically expanding its locations, customer relationships and partnerships in the three regions of the world – with Europe remaining the basis. North America and East Asia are becoming more strategically important. The focus is on proximity to local markets, rapid response to market requirements and a deep understanding of cultural differences. The aim is not to see the segments of the triad as opposites, but as three equally important pillars of a reliable international business model.

STOBER’s international focus is based on the people in the company at each location. Their technical expertise, commitment and intercultural experience are what ensure the success of the company’s global cooperation. Their shared values of a solution-oriented approach, close contact with customers, technical quality and working in partnership shape how the company interacts with customers and partners worldwide.

“We don’t want to think in blocks, but in relationships,” says Markus Graf. “Our products and solutions work across borders – just like our values. Our employees live by these values every day.” By pursuing this strategy, STOBER underlines its commitment to remain reliable even in a volatile global environment – for customers, partners and employees worldwide.

Caption:

Photo credits: STÖBER Antriebstechnik GmbH + Co. KG

You can find high-resolution image material for downloading here.

STOBER develops and produces precise, highly efficient drive components and systems, including gearboxes, motors, gear racks and drive controllers for custom solutions. They are used in various industries, including automation and robotics, as well as the plastics, packaging and machine tool industries. STOBER has 14 locations and 80 service partners in over 40 countries. In addition to its headquarters in Pforzheim, Germany, there are also production facilities in Hungary and the US. The family-owned company currently employs around 1,000 people worldwide.

Contact data for country-specific publication:

Germany:	Austria:
STÖBER Antriebstechnik GmbH + Co. KG Kieselbronner Str. 12 75177 Pforzheim, Germany Phone: +49 7231 582-0 sales@stoeber.de www.stober.com	STÖBER Antriebstechnik GmbH Hauptstraße 41a 4663 Laakirchen, Austria Phone: +43 7613 7600-0 sales@stoeber.at www.stoeber.at
Switzerland:
STÖBER Schweiz AG Rugghölzli 2 5453 Remetschwil, Switzerland Phone: +41 56 496 9650 sales@stoeber.ch www.stober.ch

Please note the new persons responsible for PR & media:

Press contact:
STÖBER Antriebstechnik GmbH + Co. KG
Silvia Feder│Head of Marketing
Kieselbronner Str. 12
75177 Pforzheim│Germany
Phone: +49 7231 582-1660
silvia.feder@stoeber.de
www.stoeber.de/en/

Media:
STÖBER Antriebstechnik GmbH + Co. KG
Solveig Moll
Kieselbronner Str. 12
75177 Pforzheim│Germany
Phone: +49 7231 582-1183
solveig.moll@stoeber.de
www.stoeber.de/en/

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Sarah Hartung
Project Management│Client Support
Oberdorfstr. 31A
70794 Filderstadt│Germany
Phone: +49 711 945 416-27
Sarah.Hartung@a1kommunikation.de
www.a1kommunikation.de